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Be whatever you want, anywhere in the world!

With the Olympics Games in London taking over everybody’s lives, it has become apparent to me through both the big event itself as well as the things that have happened as a result that show that great things happen from small things. This is a mindset that should very much be taken on by Marketers.

Great things are not only happening in the sports of the games, but also in the things have been inspired by the event. DJ Mark Ronson and Katy B have created the Coca-Cola song of the Games, which has been created by using many sounds which are made from the various sports of the games. Athletes training or performing have had sounds extracted from these activities by Mark Ronson and paired with the vocals of Katy B. There was an inspiring documentary that I was watching of all this on channel 9 which showed the making of the song and how the sounds were extracted.

I finally heard the song only as part of the clip which you can find on the Coca Cola Facebook page (clip attached). The song was paired with a clip of the song Live, which included the athletes making the noises live putting on a show next to one of the Olympic stadiums. I was inspired by the end product and it made me wonder where the idea came from.

A small little idea. A little thought, that then after being properly analysed was found to be a great idea. This great idea with the backing of people who believed it was great as well led to this compilation of sound becoming an inspirational idea.

There is no doubt in my mind that this is not the only scenario in which this concept can flourish. Marketer’s are always faced with scenarios requiring some creativity. Could such a small idea like the one in this clip turn into such a large end product? Who knows! But seriously considering all reasonable ideas and being willing to take educated risk, then you as a Marketer are likely to see some very small thoughts (that at first seemed like nothing) turn into a great end product which led to flourishing business.

MESSAGE TAKEOUT: Give all ideas a chance. Think about the feasibility and expansion of even the smallest ideas.

Click through to the link to see what I call inspiring.